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Winners and Losers: YouTube fixes its adverts and one other no-show for Spotify HiFi

3 min read

It’s the weekend, which implies it’s time for us to disclose this week’s winner and loser from the world of tech headlines. 

This week’s greatest announcement undoubtedly got here from Sonos as the corporate launched two new audio system – the Sonos Period 300 and the Sonos Period 100. 

In different information, Apple launched a yellow model of its iPhone 14, Microsoft Bing lastly hit 100 million customers because of its new AI capabilities and the Google Pixel Fold was reportedly noticed out in New York. 

Nevertheless, our winner this week is YouTube and our loser is Spotify. Carry on studying to be taught why.

YouTube logo
Supply: YouTube

Winner: YouTube

Our winner this week is YouTube after the Google-owned video platform introduced it might be eliminating certainly one of its most annoying advert codecs. 

The replace was shared by a YouTube neighborhood supervisor in an announcement on the platform’s assist web page. 

In response to the publish, beginning April 6 overlay adverts – or adverts that take up the underside part of the video participant – will probably be no extra. 

“Overlay adverts are a legacy advert format that solely served on desktop and are disruptive for viewers”, YouTube admitted within the publish. “We count on to see restricted influence for many creators as engagement shifts to different advert codecs”. 

After all, this doesn’t imply that adverts are gone fully by any means. If you wish to stream movies with out skipping or sitting by means of adverts initially of many movies then you definately’ll must spend money on YouTube Premium. 

Nevertheless, this replace remains to be optimistic for all customers of the free service who’re bored with adverts taking over beneficial display house throughout movies. 

Spotify Preview

Loser: Spotify 

This week’s loser is Spotify – however not for the rationale you would possibly suppose. Sometimes, we select our choose for the losers’ spot based mostly on one thing an organization did that week however, in Spotify’s case, it’s extra about what it didn’t do. 

Spotify unveiled plenty of function updates at its Stream On occasion this week, headlined by a brand new TikTok-esque music feed that invitations you to scroll by means of personalised observe suggestions, in addition to a podcast and reveals feed, and an audiobook feed to supply the identical expertise as different codecs. 

The music streaming large additionally introduced a DJ function, Countdown pages for brand spanking new releases and a Sensible Shuffle button so as to add advisable songs to your playlist, changing the very comparable Improve button. 

Whereas that is all very fascinating, we couldn‘t assist however really feel there was one main function lacking from one more Spotify occasion: Spotify HiFi. 

Spotify introduced that it was engaged on a hi-res tier for the music streaming platform all the best way again in 2021 however, as of 2023, there’s nonetheless been no phrase of a launch date. That’s regardless of rivals like Apple Music, Amazon Music HD and Tidal already providing hi-res audio assist. 

Hopefully, Spotify HiFi is on the horizon. Nevertheless, after CEO Daniel Ek admitted there was no set date for the launch again in 2022, we’re not feeling overly optimistic.

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