What’s OTT video? The way forward for content material distribution is already right here

If you happen to love TV and films, likelihood is you stream OTT video on a weekly, and even day by day, foundation. 

OTT is a service we’re all aware of, and its existence displays a sea change in media and leisure for the reason that Web got here into existence. And it’s key to the place we’ll finally be heading sooner or later.

So for these making an attempt to grapple with one other unfamiliar acronym within the TV market, here’s what OTT video means.

What’s OTT video? 

The acronym OTT (over-the-top) refers to any video, audio or different media delivered over the web that doesn’t require any cable, broadcast or satellite tv for pc TV platforms to achieve viewers. 

This contains video platforms accessed by way of net browsers, smartphone apps, video games consoles, media gamers and good TVs. 

Usually, these platforms are subscription-based, permitting customers to stream movies and TV exhibits at a set month-to-month or yearly fee. This will embrace unique content material in addition to licensed content material acquired by the platform for redistribution. 

Widespread examples of OTT video platforms embrace Netflix, Disney Plus, Apple TV+, Amazon Prime Video, NOW, BritBox, Paramount+, Shudder, MUBI, BFI Participant and YouTube. Within the US, standard OTT platforms embrace the likes Hulu, Peacock and HBO Max. 

BBC iPlayer and ITVX are additionally thought of OTT companies, although the each BBC and ITV additionally distribute content material by way of conventional broadcasts akin to aerial antennas. 

Why is OTT so standard? 

There are a selection of causes OTT video companies have gained a lot recognition over the past decade or so. 

The primary is accessibility. Anybody can entry companies like Netflix and Disney+, no matter whether or not or not they personal a TV. OTT platforms require an web connection and nothing else, which means customers can entry content material on a variety of gadgets so long as they’ve a subscription to the service. 

The subscription format additionally makes OTT companies versatile. There’s much less dedication required to entry Apple TV Plus, as you possibly can subscribe after which decide out with no charges or penalties for cancelling. 

Lastly, not all OTT platforms don’t power you to sit down by way of advertisements, however that’s starting to vary relying on what tier you subscribe at. If you happen to pay for the premium tier you received’t encounter advertisements, however on cheaper plans akin to Netflix’s Primary with Adverts or HBO Max’s advert plan, you’ll have to.

Nonetheless, for individuals who can’t stand advertisements, there are many of OTT platforms and companies that scrap advertisements altogether.