OPINION: As one other Prime Day gross sales occasion hurtles by I can’t assist however really feel a bit dissatisfied with the offers that had been on supply. That’s to not say the occasion wasn’t a giant success generally.
A press launch from Amazon mentioned that “over the course of the two-day buying occasion, Prime members bought greater than 375 million objects worldwide and saved greater than $2.5 billion on tens of millions of offers throughout the Amazon retailer, serving to make it the most important Prime Day occasion ever.”
And that’s some huge cash saved, although I do surprise simply how a lot clients saved. With their offers, Amazon and different retailers present how a lot you’re saving off the RRP – which is honest sufficient – however most merchandise, specifically older ones, weren’t or haven’t retailed at that value in ages.
In lots of instances you possibly can have purchased that product for a similar value a few weeks in the past – maybe even just a few months in the past. Some merchandise are nonetheless on the similar value after Prime Day.
The offers had been particularly ‘delicate’ in the event you had been seeking to enhance/improve your AV equipment, primarily as a result of a lot of the massive manufacturers appeared to have excused themselves from the gross sales frenzy.
The likes of Q Acoustics had US solely offers, whereas Cambridge Audio, KEF, or Bang & Olufsen both didn’t appear to be providing any reductions or had comparatively few. Astell & Kern and Marshall had just a few offers, however you possibly can have purchased these merchandise earlier than Prime Day on the similar value in lots of instances.
The likes of Sonos and Denon wi-fi audio system had been conspicuous by their absence, whereas all of it appeared to be very quiet on the projector, soundbar, and encompass sound programs entrance.
In case you had been going to purchase one thing throughout Prime Day, a lot of the offers targeting smartphones and headphones with a collection of TVs thrown in. However even with TVs, financial savings on 2023 fashions had been few apart from just a few new units from Hisense.
Maybe it’s a case of producers not desirous to low cost their merchandise too early within the 12 months or by an excessive amount of, however so far as AV equipment is anxious Prime Day 2023 feels prefer it largely handed it by.
For me, I used to be seeking to purchase some 4K Blu-rays however didn’t purchase any in the long run. Those I needed had been out there in different gross sales promotions (just like the Arrow Summer time Sale at the moment happening), others weren’t sufficiently big to get my curiosity or had been discs I already had.
That feeling of déjà vu permeated my Prime Day expertise. It was the standard suspects – Fireplace TV streamers, Android smartphones, Echo audio system – that obtained the eye, and it’s prone to be the identical when Black Friday 2023 rolls round.
I can see why makers of hi-fi and residential cinema equipment wouldn’t need to low cost equipment. You don’t need to devalue merchandise by all the time lowering the value, conditioning individuals to purchase solely when financial savings are had. And in the event that they’re promoting properly anyway why trouble lowering the value?
Maybe the principle drawback isn’t the shortage of offers however how AV is introduced generally to the general public. Go to the Audio & Hello-Fi programs web page on Amazon and one of the best sellers are Amazon Fireplace TV Sticks and Echo audio system. That’s a notion that should change.