OPINION: Amazon has launched its personal model TVs within the UK for the primary time, and as you’d count on from a Hearth TV product, they’ve all of the good bells and whistles you possibly can consider – particularly if you happen to’re an Amazon subscriber.
Earlier this week I went to go see demos of the brand new TVs in particular person, and the largest takeaway from the occasion was the usage of synthetic intelligence, or the Hearth TV Ambient Expertise as Amazon is referring to it as, to assist make smarts the very core of the TV expertise.
I feel by now everyone seems to be conscious of ChatGPT’s rise and the impact it’s having on a number of industries. That’s to not say that the Ambient Expertise could have an identical destabilizing impact on the TV market – synthetic intelligence has been utilized by many TV manufacturers and interfaces for years – however going ahead this would possibly have probably the most profound impression on how folks work together with their TVs.
The primary half is the Alexa Widgets, which seem on the display screen when the TV is in its screensaver mode, and supply info to maintain you knowledgeable of what duties you might have, the climate, music suggestions, a ‘What to eat’ widget and extra. There are additionally Alexa routines to regulate and function related gadgets within the dwelling. Thus far, I feel we are able to think about that stuff to be fairly common with Hearth TV gadgets.
Probably the most fascinating a part of the demo was the Dynamic Artwork function. The concept of displaying artwork on the TV display screen will not be a brand new one, LG does it with its G-series OLEDs and Samsung has been doing it for years, particularly with its Body QLED TVs.
It’s the ‘dynamic’ a part of the function that’s one thing I’ve not seen earlier than. In a partnership with AI artist Sam Stubblefield (even the title sounds prefer it’s artificially generated), he’s created an algorithm that may adapt a bit of artwork to your atmosphere in actual time. The parameters for shifting embrace temperature, proximity, time of day, climate and others to create items of artwork which can be claimed to be particular to you.
You possibly can, as an example, have two folks in several components of the world begin off with the identical picture, however due to these environmental components, two completely different photos will probably be generated over time. Whether or not it’s cool or unusual is one thing left for the consumer to resolve, however I don’t assume you possibly can say it’s not a novel or fascinating method of taking a look at and perceiving artwork.
One other demonstration utilizing Alexa’s synthetic intelligence was even higher. Daniel Rausch, Vice President, Leisure Gadgets and Companies at Amazon, arrange a demo the place he requested Alexa to create a picture of the Northern Lights over Huge Ben in London, and inside a matter of seconds, she had created that actual picture. Much more spectacular was when he requested Alexa to transform the picture to look as if it’d been created by Vincent Van Gogh – and having visited the Van Gogh exhibition in Amsterdam earlier this yr – even that grasp painter may need been impressed with what Alexa got here up with.
One other exhibition of Alexa’s prowess was with the ability to discover and choose photographs of a particular particular person inside a photograph library. At the least one of many photographs was tagged with the particular person’s title, however I’d say there’s one thing else occurring behind the scenes for Alexa to search out all of the related photographs – from a particular cut-off date, too – that may communicate to the comfort or suspicions folks have about synthetic intelligence.
Nonetheless, it felt thrilling, and maybe that’s a cautionary story about A.I., to not get too wrapped in and seduced by the relative ease by which it does issues.
However there’s little doubt it’s spectacular, and it’s completely right here to remain. The primary query is, the place can we go from right here, and that’s one thing that we, the customers, hopefully get an opportunity to affect.