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Sony XR-65A95K

12 min read


The Sony A95K – the model’s first QD-OLED TV – is undoubtedly spectacular from an image and audio perspective. It’s not excellent because the design might be extra accommodating, and its feature-set doesn’t have the vast enchantment of its rivals, however should you love watching TV and movie on a large display, this Sony serves up a steadily beautiful picture.


  • Beautiful Dolby Imaginative and prescient picture
  • Slick movement dealing with
  • Expansive sound system
  • Good upscaling (up to a degree)
  • Accessible good interface


  • Obstructive stand
  • Crimson push to complexions
  • Nonetheless costly


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  • CanadaTBC
  • AustraliaTBC

Key Options

  • QD-OLED displayQuantum Dot panel provided by Samsung Show

  • VRR assistVariable refresh charges assist for gaming

  • Cognitive Processor XRImproves color distinction and depth notion in a picture


When QD-OLED was first introduced by Samsung Show, I didn’t anticipate one other TV model would hog the limelight by being the primary to disclose the brand new tech.

However that’s precisely what Sony did, gazumping Samsung with the A95K, a TV that merges the very best traits of Quantum Dot expertise – excessive brightness and vast color vary – with the proper blacks and distinction of OLED.

This primary-gen mannequin will finally be usurped by the A95L within the second half of 2023. Must you maintain off or get the A95K? Learn on to search out out.


  • Imposing presence
  • Minimalist aesthetic
  • Twin-stand positioning

This primary-gen QD-OLED is offered in two sizes: the 65-inch model (XR-65A95K), and the 55-inch type (XR-55A95K) we reviewed in 2022.

Sony A95K rear panel
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As befitting its 65-inch display, the Sony A95K is sizable piece of TV actual property however in-keeping with Sony’s design philosophy, it’s additionally minimalist in look. The bezel on the highest and sides is barely noticeable, which provides the display a possibility to dominate.

Sony A95K rear stand placement
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The Sony A95K comes with a stand, which could be positioned in two methods: back and front.

The concept is if you need it sat near a wall, place the stand on the entrance within the ‘wall match’ place. Place it behind and it acts as a counterweight with a lean of round three levels in related trend to the A1 OLED. Whichever choice you go for, the stand requires loads of area. Even on a stand for 65-inch TVs, it’s hanging over each edges.

Sony A95K hanging over the edges
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Connections are downward-facing, and positioned in direction of the underside of the TV’s rear finish, and with the stand connected that makes connecting sources a ache to fit in. I additionally don’t know the place the HDMI 1 enter is – I’ve been staring behind this TV for weeks and I can’t for the lifetime of me determine the place it’s.

Google TV Interface

  • Higher curation than Android TV
  • Watchlist nonetheless within the mistaken place
  • Premium distant

Sony moved to the Google TV interface a number of years again, and I discover it an enchancment over Android TV. The interface is cleaner, extra vibrant, and visually extra fascinating which has the added impact of constructing it extra inviting to make use of.

Sony A95K Google TV
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I nonetheless suppose not having the Watchlist on the Dwelling web page is a mistake. I get the purpose of furnishing customers with extra ‘new’ curated content material, however I additionally suppose it’s daft that saved content material is squirrelled away within the ‘Library’ tab as a substitute of being on the ‘Dwelling’ web page. I would like my content material – new and previous – shut by, and this doesn’t do this.

There are tabs for Films, TV, Apps, Library, and Sony; the latter is for providers resembling BRAVIA Core the place you’ll be able to stream Sony titles at close to 4K Blu-ray bitrates (if in case you have the connection speeds for it). Touchdown pages for titles in ‘Films’ and ‘TV’ are the identical as they’re on Android, other than the ‘thumbs up/down’ button that feeds into the all-conquering algorithm to serve up extra titles to observe.

Sony A95K movie landing pages
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In the direction of the right-hand aspect of the display are fast settings the place you’ll be able to entry inputs, image settings, notifications, and your Google profile. Hit the settings button on the distant and that brings up a fast setting menu for extra customisation. Having each appears moderately a bit of an excessive amount of.

From there you’ll be able to head to the primary settings part, although one facet that annoys me is that should you’re streaming a programme, it kicks you out from the app and returns you to the ‘Dwelling’ display. WebOS and Tizen don’t do this.

Sony A95K remote control
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The distant has an aluminium sheen and backlit buttons. It’s slimmed and gotten smaller from the already elegant wand of earlier years, with fewer buttons and a sparser look, in addition to fast entry buttons to BRAVIA Core, Netflix, Prime Video and Disney+.

When you lose the distant, you’ll be glad to comprehend it has a finder perform. You possibly can ask the TV (by means of its built-in microphones) ‘the place’s my distant?’ and it’ll play a tune to assist find it.


  • Comes with the brand new BRAVIA CAM
  • HDMI 2.1 consists of VRR and 4K/120Hz
  • New Netflix Adaptive Calibrated mode

The Sony A95K has the BRAVIA CAM as commonplace that may be placed on high within the centre through a connector around the again. This digicam can recognise the place persons are sitting in a room and optimise image and sound accordingly (by means of the Ambient Optimisation Professional characteristic). There’s assist for gesture controls and video chat.

Alongside BRAVIA Core there’s Netflix Adaptive Calibrated mode that makes use of the A95K’s built-in mild sensor to tweak distinction and element in accordance with a room’s ambient mild for optimum image efficiency. There’s no Filmmaker mode (Sony trusts its personal processing) though there’s a Creator Calibrated Mode for BRAVIA Core and Netflix that enables the consumer to regulate and optimise settings.

Sony A95K connections
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The A95K has two HDMI 2.1 inputs and helps variable refresh charges (VRR), auto low latency mode (ALLM) and 4K/120Hz. Latency is claimed to be round 8.5ms, however my measurements confirmed it at 16.1ms. My assumption is the 8.5ms determine is with VRR enabled.

PS5 homeowners profit from Auto Style Image mode (principally ALLM) and Auto HDR Tone Mapping that optimises the PS5’s HDR output to the Sony TV it’s related to. This characteristic is excellent out of the field with few changes wanted to get the appropriate HDR efficiency. Though you might play video games in Dolby Imaginative and prescient, there’s not a local Dolby Imaginative and prescient sport mode. That’ll be supported by the A95L.

Sony A95K HDR adjustment
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The remainder of the options consists of Chromecast and Google Assistant: AirPlay 2 and HomeKit, ‘works with’ Alexa assist (through one other appropriate system) and Bluetooth connectivity. Bodily connections embrace a terrestrial and (two) satellite tv for pc inputs, Hybrid with S-Middle Speaker Enter, digital audio output, Ethernet and two USB inputs.

QD-OLED remains to be vulnerable to display burn, however the A95K incorporates a diffusion sheet to distribute warmth uniformly to forestall picture retention.

Image High quality

  • Extra pure trying colors and gradations
  • Spectacular movement
  • Robust upscaling up to a degree

Rather a lot has been made in regards to the brightness of QD-OLED vs OLED, and it’s true the Sony A95K doesn’t blitz the competitors when it comes to HDR peak brightness. The Samsung S95B is marginally brighter, certainly the 2022 LG G2 OLED is brighter whereas the G3 OLED blows it out of the water.

I measured the Sony at 980 nits on a 5% HDR window (Cinema mode introduced up related outcomes), whereas Vivid mode crept above 1000 nits. It reveals the Sony isn’t trying to dazzle with its peak brightness, and whereas brightness isn’t the be-all and end-all, the mix of its brightness and the color efficiency of QD-OLED panel is a potent one for the Sony A95K.

Sony A95K Prime Video Men
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There are points, nonetheless. The Sony A95K (just like the Samsung S95B) suffers from a crimson push. Complexions of characters in a Prime Video stream of Males err in direction of the crimson spectrum, which may make them look overly achieved – the pink color of the costume Jessie Buckley’s character wears has extra punch than it does an LG OLED65G3, however I really feel the LG strikes a extra pure look.

One other slight challenge are black ranges. The A95K struggles in low-light scenes, the type of that are frequent in Netflix’s The Dig. A scene in a pub is conveyed in a imprecise, murky method, with blacks showing raised moderately than true black. The ensuing picture is one with a fuzzy sense of definition.

Sony A95K The Dig black levels
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The A95K’s Cognitive XR processor doesn’t fairly extract each little bit of element from individuals’s faces both. It’s a small element however creases and wrinkles on individuals’s foreheads are smoothed out – when you discover it, it offers faces a waxier look.

Now onto the great things. Colors are wide-ranging and diverse. In comparison with an LG G3 OLED there are extra shades of colors in any given picture, and the Sony tends to select small color particulars – the slight gold tinge in Edith Fairly’s hat in The Dig – that slips by LG.

Sony A95K Bullet Train
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With the appropriate movie, the set’s Dolby Imaginative and prescient efficiency is strikingly good. Bullet Prepare appears to be like luxurious with tremendous ranges of distinction that create a three-dimensional sense of depth to the picture. Colors throughout the carriages range from luxuriant and wealthy to great-looking neon tones, and complexions seem extra naturally dealt with with assistance from Dolby’s HDR format. Sharpness, element, and readability are all excessive – that is an immersive viewing expertise.

Whites are additionally purer and cleaner in tone, taking over a superb look that will have Daz cleansing powder trying on with envy. Though there may be the crimson push, complexions look stronger and brighter, and the A95K makes use of its brightness to good impact with highlights – Captain Marvel’s pulse blasts beam with extra depth on the Sony.

Sony A95K Captain Marvel
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Though its black ranges aren’t as sturdy, conversely the Sony’s sense of near-dark element is healthier than the LG G3, choosing out extra element in darker scenes. Barely waxy foreheads apart, general element ranges impress because the Sony can select small particulars with finesse.

Sony’s movement interpolation is among the greatest within the TV market and is excellent on the A95K. With a 4K Blu-ray of 1917 on display it retains the filmic, 24fps look of movie with out inflicting the Cleaning soap Opera Impact. The picture is secure, there’s much less noticeable blur as Schofield stumbles by means of the trenches, though there may be minor judder to his hand actions and edge noise round his jacket.

It’s by no means too distracting although and avoids artificiality or cardboard sense of depth. There are occasions when movement is healthier on LG’s OLEDs, particularly with panning pictures which on the LG are extra secure. I’d suggest avoiding the ‘Clearness’ setting that inserts a black body because it creates a flickering impact like a fluorescent mild.

Sony A95K The Matrix upscaling
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Upscaling of Hello-Def and commonplace definition sources is just not as sharp as Samsung and LG’s fashions, however that seems intentional. A Blu-ray of The Matrix didn’t boast the identical ranges of readability and sharpness I’ve seen on 2023 OLEDs, however nonetheless got here throughout as detailed and outlined. The inherent movie grain wasn’t handled as noise, trying extra filmic and tender.

Streaming Males in HD introduced smoother gradation with colors within the intense flashback scenes. There’s extra noise and striping seen within the corners of the picture on the LG G3, whereas with the A95K the assorted crimson and orange hues mix extra seamlessly.

Sony A95K Men colour gradation
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With commonplace definition, it’s extra of a battle. Colors are conveyed naturally, there’s no apparent striping and gradations look easy sufficient, however there may be sign noise that the Sony A95K can’t easy out, whether or not it’s in individuals’s faces or round them. Edges are tender, textures are smoothed over – a DVD of Unhealthy Boys or Star Trek sees the LG G3 OLED handle noise higher than the A95K.

Sony A95K Bad Boys upscaling
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Sound High quality

  • Options actuators that vibrant the display
  • Punchy, weighty bass

The XR-65A95K makes use of Sony’s Acoustic Floor Audio+, which vibrates the display to provide sound. Made up of two giant actuators and two subwoofers, the actuators produce stunning quantities of energy, element, and readability.

It is a punchy, expansive, and clear-sounding efficiency from a TV system. There’s punch to the low finish and extra weight than from any LG or Samsung TV I’ve heard prior to now few years.

Voices are inclined to emanate from the place they’re situated on display, and dialogue is clear, crisp, and weighty. They’re additionally simply conveyed at a louder degree than I’ve heard from different TVs. You gained’t battle to listen to what’s mentioned on the A95K.

Sony A95K Apple TV Ghosted
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Watching Ghosted on Apple TV+ the place Cole and Sadie meet for the primary time, and in comparison with the LG G3 OLED, the Sony picks and clarifies out the encircling atmosphere of the market with extra element; motion scenes are elevated by increased ranges of dynamism and loudness, and the A95K can undertaking sounds from its display higher than the G3 OLED.

It did, after some time, develop a problem with treble when streaming Males, sounding overly sharp and distorted. I’m unsure why, however it comes and goes because it pleases.

Sony A95K Prime Video Men Geoffrey
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Describing the peak (there’s no actual upward firing facet to this sound system) and depth of the soundstage is an space the Sony A95K can battle with. It does it higher than different TVs in conveying quiet/loud and close to/far, however this can be a flatscreen TV and there are limits. These limits are, nonetheless, above most different premium TVs.

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Must you purchase it?

In order for you sensational trying pictures: This Sony serves up a placing picture with Dolby Imaginative and prescient content material. Of the first-gen QD-OLEDs, it’s the higher mannequin from an image and audio standpoint.

You need a much less cumbersome design: The Sony A95K’s stand takes up an excessive amount of area and doesn’t permit area for a soundbar. In brief, it’s irritating to take care of.

Last Ideas

From its beautiful Dolby Imaginative and prescient picture to its audio efficiency, the Sony A95K is a excessive performing OLED TV.

It’s nonetheless mightily costly at £2999 nearly a yr after its launch, priced equally to new fashions such because the LG OLED65C3 and Samsung QE65S90C.

Black ranges and a slight crimson push do have an effect on image high quality. It’s not constructed for players until you personal a PS5, and even then, the options aren’t probably the most wide-ranging.

Sony asks a excessive value for the A95K, and for cinema and TV followers it’s value paying. It units an excellent basis for A95L, which may hopefully take issues to even increased ranges.

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Does the Sony A95K assist Dolby Imaginative and prescient Gaming?

You possibly can play supported video games in Dolby Imaginative and prescient on the A95K, however solely as much as 60Hz and never 120Hz.

Trusted Critiques check knowledge

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Jargon buster


QD-OLED or Quantum Dot show is an emissive show that mixes Quantum Dot color expertise and OLED-like distinction, viewing angles and ideal blacks. QD-OLED may also hit brighter general and peak ranges for HDR content material

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