Apple once more tipped to bid for Premier League rights

Apple is once more being tipped to enter the bidding warfare for the rights to stream Premier League soccer.

Again in January we introduced you the information that Apple was trying into buying rights to stream Premier League soccer within the UK.

Now Bloomberg is making related claims. In keeping with “individuals aware of the scenario”, Apple is contemplating bidding on broadcast rights for the world’s prime sports activities league when the three-year cycle comes round once more in 2025.

“The rights into account would permit Apple to indicate Premier League video games within the UK, in addition to decrease league matches run by the English Soccer League,” says the report.

This might see Apple competing instantly with one among its large tech rivals, Amazon, which at present owns the rights to broadcast a choice of prime tier video games every season. The majority of the rights, nonetheless, at present go to conventional home broadcasters Sky Sports activities and BT Sport.

Given the aggressive bundle offers historically dealt out by the Premier League, Apple is extremely unlikely to safe unique rights to the EPL in the identical approach because it has with its home MLS.

Certainly, this could be the newest transfer in a concerted bid from Apple to get into sports activities broadcasting. Past Main League Soccer rights, the tech big has signed a deal to broadcast Main League Baseball.

Apple’s involvement would possible see an elevated on the present £5.1 billion worth of the rights.

It’s maybe a bit simplistic to attribute Apple’s curiosity to the success of Ted Lasso on Apple TV+, then. However because the sequence continues into its third season, its excessive profile can’t have harm.